Abeja District Phase 2 Wayfinding
Client: Cortel Group
Design Team: Gelare Danaie, David Schellinger, Alisson Talancha
Prime Consultant: Turner Fleischer Architects Inc.
Location: Vaughan, ON
Project Completion: On-going
Air Canada Domestic Maple Leaf Lounge E-Gates
Air Canada Domestic Maple Leaf Lounge E-Gates
Client: Air Canada Corporate Real Estate (CRE)
Design Team: Gelare Danaie, Greg Parsons, Karen Zwart Hielema, Daniel Puppin, Ghazal Mehranpooy
Consultant Team:
Code: Elektra Vraches
Mechanical, Electrical, Communications: Quasar Engineering
Structure: Luciano Longo
Size: 1884 square feet
Project Completion: 2023
A focus on enhancing the customer journey through targeted enhancements has transformed the Air Canada Domestic Lounge entry sequence into a seamless and human-centric experience.
DEXD unique design approach uses journey mapping to understand customer profiles and needs. Targeted enhancements include the introduction of e-gates to streamline the entry process for lounge guests. Passengers with additional customer service needs are provided with an enhanced customer service desk experience where a more focused and personalized exchange can take place.
These additions create a more welcoming and inclusive environment, enhancing the overall customer experience as well attention paid to the Air Canada staff experience. Detailed design of the customer service agents’ spaces provides them with a comfortable and functional work environment to deliver exceptional assistance to travelers.
Atelier Park Wayfinding
Atelier Park Wayfinding
Client: Cortel Group
Design Team: Gelare Danaie, David Schellinger
Prime Consultant: IBI Group
Location: Vaughan, ON
Project Completion: On-going
The Atelier Park Signage & Wayfinding is a project that captures both graceful design and practical utility that create a smooth customer experience.
Located at the major intersection of Keele Street and Highway 7, Atelier Park is advantageously connected to VMC Subway Station (Vaughan Metropolitan Centre), GO Train line, bus routes, and even pedestrian walkways and green spaces, which outlines the need for clear wayfinding system that would provide clear directions for all users.
DEXD team began the work by producing flow diagrams and documenting expected master flow patterns, which then allowed us to identify decision nodes that would most benefit from having strong directional and/or branded signs, as well as identify best locations for address signs that would be easily pinpointed by users.
Architectural Patterning
As part of our design exploration, we looked into pattern expression and its storytelling potential.
Drawing inspiration from Atelier Park's brand vision that conceptualizes Atelier as designer's workshop or studio, we examined the idea of suit fashion, particularly referring to suit lining. Patterns we considered ranged from subtle but sophisticated to strong and bold-colored. The final design is inspired by the first building to be built within the proposed complex, and its angled faceted elements that run the height of the building facade.
Wayfinding and Brand
Although our design inspiration comes from the brand vision and architectural design, we built on the concept and proposed new colors that would pair nicely with initial brand palette. Typeface and icons were also meticulously selected to match overall elegant feeling of the building and brand.
CG Tower
GTAA Landside Security Mitigation Signage and Wayfinding Project
GTAA Landside Security Mitigation Signage and Wayfinding Project
Client: GTAA Toronto Pearson
Prime Consultant: Arup Cananda Inc.
