Wayfinding & Signage Director
Back to Play
Written by Alisson Talancha
Edited by Kha Den De / Lera
Musical Swings
Photo by Daily tous les jours
A few days ago, a coworker brought her kid to the office, and as I saw him playing around and swinging in the hammock, I got reminded of the time my parents similarly brought me to their workplace. My parents worked in an industrial workshop space, where I got to create my little world using unplugged machines and office tool as my houses and furniture for my dolls. As a “grown-up”, I have always tried to keep this playful and imaginative part of me present with different degrees of success. So watching this kid play in the office, I couldn't help but wonder, how many adults out there would also like to play around, swing in a hammock or twirl in an office chair?
Well, turns out the answer was closer than I thought. Every day we see how movies like Barbie and Avengers bring childhood excitement to adults. Not to mention 'Disney adults' and other adults having kid-like birthday parties.
I realized most adults want to have fun and keep playing, embrace the childishness and let imagination go wild. Adulthood is not what we thought it is - it’s not just numbers, charts and grey suits. Granted, it’s a bit of that, but it’s also colours, games, fun, sparkles and whatever we decide it is.
Playing has been very important throughout my life, it inspired me to pursue design, through which I hope to bring some joy to people of all ages. It is very important to create opportunities for activation and playing in public. As people involved in the design industry, we hold a privileged position of being able to keep this idea of playfulness alive, bring it to our projects and hopefully make someone's day more joyful.
Tom Hanks and Robert Loggia in Big (1988)
Image by IMDb
Pearson Airport Terminal 1 Osmow’s
Pearson Airport Terminal 1 Osmow’s
Client: Royalty General Construction Ltd.
Design Team: Gelare Danaie, Daniel Puppin, Ghazal Mehranpooy
Location: Mississauga, ON
Project Completion: July 2023
Toronto Pearson Airport has welcomed its first Osmow's location at the domestic area of Terminal 1. Opening of this popular chain restaurant is part of the airport's commitment plan to provide exceptional services to all travellers.
As a prime consultant, DEXD was tasked to transform the store into a desired place for customers to enjoy Mediterranean cuisine in a convenient manner. Our team ensured a smooth project delivery within a tight schedule by engaging previously established relationships with the client team, the airport authority, and the general contractor, as well as employing knowledge of airport operation structure and experience in working with the GTAA.
DEXD team provided complete architectural services, including the preparation of Facility Permit Applications for the airport. Throughout the design phase, that started in November 2022, we worked collaboratively with the other consultants to ensure detail coordination. During the implementation phase, completed in July 2023, we supported the construction team by reviewing shop drawings and submittals, as well as responding to RFIs, while keeping the priority of delivering the project within cost and schedule goals.
Abeja District Phase 2 Wayfinding
Abeja District Phase 2 Wayfinding
Client: Cortel Group
Design Team: Gelare Danaie, David Schellinger, Alisson Talancha
Prime Consultant: Turner Fleischer Architects Inc.
Location: Vaughan, ON
Project Completion: On-going
Some Thoughts on Active Transportation
Written and Edited by Kha Den De / Lera
Rendering of Winterways Installation
Image by The Laneway Project
Toronto's transit system is a hot topic for discussion that never reaches a conclusion. We have all been in a situation when the streetcar or bus is delayed by 20 minutes and when it finally comes you have to force yourself in and spend a ride squeezed among other passengers. As someone who has been living in Toronto for a while now, I find myself turning to active modes of transportation more and more, instead of using the TTC. The reasoning is that it is often faster, more enjoyable, and allows some physical activity in a world where we spend most days sitting at work or school.
By definition, active transportation means getting from one place to another using your own power and includes walking, biking, skateboarding, etc. However, the problem with Toronto in particular, is that there are numerous construction works, that often block the sidewalks, and bike lanes are simply nonexistent on many roads.
Such obstacles are often discouraging. As a casual bike user, I sometimes have to choose a half an hour streetcar ride over fifteen minutes biking trip as I am reluctant to bike on a car lane of a busy street. And that is why, I see great potential in developing a better active transportation infrastructure, especially, considering the fact that several Toronto-based initiatives like The Laneway Project and The Green Line have already started to transform underutilized laneways and alleyways into attractive alternative corridors for pedestrians and cyclists through greening and revitalization.
It is important to acknowledge that active transportation is not a viable solution for everyone. For instance, parents with young children, older adults, or differently abled individuals may opt to travel by car. Nonetheless, there is a great number of commuters like myself, who currently travel by car and public transit that could make a switch to active transportation.
Quadra Ingredient Innovation Center
Quadra Ingredient Innovation Center
Client: Quadra Ingredients
Design Team: Gelare Danaie, Karen Zwart Hielema, Kha Den De / Lera, Alisson Talancha
Location: Oakville, ON
Project Completion: On-going
Matt Ziyaee
Air Canada Domestic Maple Leaf Lounge E-Gates
Air Canada Domestic Maple Leaf Lounge E-Gates
Client: Air Canada Corporate Real Estate (CRE)
Design Team: Gelare Danaie, Greg Parsons, Karen Zwart Hielema, Daniel Puppin, Ghazal Mehranpooy
Consultant Team:
Code: Elektra Vraches
Mechanical, Electrical, Communications: Quasar Engineering
Structure: Luciano Longo
Size: 1884 square feet
Project Completion: 2023
A focus on enhancing the customer journey through targeted enhancements has transformed the Air Canada Domestic Lounge entry sequence into a seamless and human-centric experience.
DEXD unique design approach uses journey mapping to understand customer profiles and needs. Targeted enhancements include the introduction of e-gates to streamline the entry process for lounge guests. Passengers with additional customer service needs are provided with an enhanced customer service desk experience where a more focused and personalized exchange can take place.
These additions create a more welcoming and inclusive environment, enhancing the overall customer experience as well attention paid to the Air Canada staff experience. Detailed design of the customer service agents’ spaces provides them with a comfortable and functional work environment to deliver exceptional assistance to travelers.
Just Say Hi! What Happens in Public Transit - A Series
Written by Suzan Mecitoglu
Edited by Kha Den De / Lera
Do you frequently ride public transit with the same group of people?
Since I take the bus frequently, I see familiar faces almost every morning. Sometimes it can be awkward because you don't know how to approach a stranger or if they're willing to chat with you. It is essential to strike a balance between being friendly and respecting personal boundaries. I find that a simple and polite greeting like "Good morning" or "Hello" can be a great way to initiate conversation without being intrusive.
When I first moved to Mississauga, I asked a lady to help me make sure I was taking the right bus to get to university. After continuously seeing her throughout the next week I mastered up the courage and started talking to her. Since then, we would have small talks every morning. It created a positive atmosphere on the bus, making daily commute a more pleasant experience for both of us. During Covid we lost our connection but then crossed paths a year later, which was an unexpected but delightful event, that made me feel genuinely happy.
In a similar vein, I've struck up conversations with other commuters just because I see them every day. It is always a smile that initiates a friendly chat. The rush of getting to the destination often makes commute highly stressful and hurried so who would be against a warm informal conversation? Instead of constantly staring at our phones, I believe we could create our own commuter communities by making casual connections with people we meet throughout the course of a typical day. So the next time you're hesitant to start a conversation with a stranger, just say hello and smile. It will surprise you how much better it could make you feel!
London Underground, Oxford Street Station
Painting by Julia Abele
Tram number 7
Painting by Gulnara Dairova
CIBC Commerce Court Renovation
CIBC Commerce Court Renovation
Client: Prodigy Construction Inc.
Prime Consultant: Stantec Consulting Ltd.
Design Team: Gelare Danaie
Mechanical, Electrical, Communications: Quasar Engineering
CIBC Fusion Hub Office Renovation is a project designed with creative thinking around customer-centric approach.
The project was completed in January 2023, and its goal was to create a dedicated office for Fusion Group within the CIBC Commerce Court Building through minor renovations and rearrangements.
To enhance the experience of the office, we designed a lighting solution with LED feature around the footprint of Fusion Group that uses color coding to identify when the team is working on a specific project.
As a prime consultant, DEXD worked alongside mechanical, electrical, and code teams from the design stage to construction completion. DEXD team's experience of working with large organizations for major renovation projects was an asset, as we played the role of facilitator in the meetings with Prodigy, project managers, BGIC, and CIBC team to make sure the decision-making process will not affect the overall schedule of the project.
Air Canada Transborder Maple Leaf Lounge E-Gates
Air Canada Transborder Maple Leaf Lounge E-Gates
Client: Air Canada Corporate Real Estate (CRE)
Design Team: Gelare Danaie, Greg Parsons, Karen Zwart Hielema, Daniel Puppin, Ghazal Mehranpooy, Suzan Mecitoglu
Consultant Team:
Code: Elektra Vraches
Mechanical, Electrical, Communications: Quasar Engineering
Structure: Luciano Longo
Size: 1722 square feet
Project Completion: 2023
A focus on enhancing the customer journey through targeted enhancements has transformed the Air Canada Domestic Lounge entry sequence into a seamless and human-centric experience.
DEXD unique design approach uses journey mapping to understand customer profiles and needs. Targeted enhancements include the introduction of e-gates to streamline the entry process for lounge guests. Passengers with additional customer service needs are provided with an enhanced customer service desk experience where a more focused and personalized exchange can take place.
These additions create a more welcoming and inclusive environment, enhancing the overall customer experience as well attention paid to the Air Canada staff experience. Detailed design of the customer service agents’ spaces provides them with a comfortable and functional work environment to deliver exceptional assistance to travelers.
People and Places
Written and Edited by Kha Den De / Lera
Sugar and Spice, Kensington Market
Photo by Kha Den De / Lera
Every time I find myself in a new place far or close by, whether it is a city or simply a neighbourhood, I feel both thrill and anxiety at the same time: "I am so excited to explore! ... Please let it be fun".
Such mixed feelings are quite common because we believe in a romantic notion of instantly falling in love with a city that is portrayed in many pop-culture movies and books. In reality, however, it takes time for a person to establish connection with a place.
“Cities are, by their definition, full of strangers” - Jane Jacobs
Relationships between people and places are created by... well, other people and places! As you meet people you like and discover places you enjoy, you get more and more attached to them. These touch-points are what make a place - your place.
Hence, people and places exist in an 'eco-system' where one affects another. A good public space brings people together and allows them to connect, which subsequently leads to a creation of community. As people continue to inhabit a space, signifiers of their presence start to appear and alter the character of a space. As such, you and your community become a driving force that initiate changes in the space.
The Outside
Photo by Kha Den De / Lera
In conclusion, people and places are interconnected more than one might expect. While certain spaces alter one's perception of a place or city in general, characters of those spaces are influenced by its occupants. So if you ever feel like you are falling in love with a place, it would be a fair assumption that you somehow contributed to that place's evolution or change.
Atelier Park Wayfinding
Atelier Park Wayfinding
Client: Cortel Group
Design Team: Gelare Danaie, David Schellinger
Prime Consultant: IBI Group
Location: Vaughan, ON
Project Completion: On-going
The Atelier Park Signage & Wayfinding is a project that captures both graceful design and practical utility that create a smooth customer experience.
Located at the major intersection of Keele Street and Highway 7, Atelier Park is advantageously connected to VMC Subway Station (Vaughan Metropolitan Centre), GO Train line, bus routes, and even pedestrian walkways and green spaces, which outlines the need for clear wayfinding system that would provide clear directions for all users.
DEXD team began the work by producing flow diagrams and documenting expected master flow patterns, which then allowed us to identify decision nodes that would most benefit from having strong directional and/or branded signs, as well as identify best locations for address signs that would be easily pinpointed by users.
Architectural Patterning
As part of our design exploration, we looked into pattern expression and its storytelling potential.
Drawing inspiration from Atelier Park's brand vision that conceptualizes Atelier as designer's workshop or studio, we examined the idea of suit fashion, particularly referring to suit lining. Patterns we considered ranged from subtle but sophisticated to strong and bold-colored. The final design is inspired by the first building to be built within the proposed complex, and its angled faceted elements that run the height of the building facade.
Wayfinding and Brand
Although our design inspiration comes from the brand vision and architectural design, we built on the concept and proposed new colors that would pair nicely with initial brand palette. Typeface and icons were also meticulously selected to match overall elegant feeling of the building and brand.
Animal Sounds and Multicultural Experience
Written by Alisson Talancha
Edited by Kha Den De / Lera
Canine and Feline Hotel
Photo by João Morgado
As someone who lives alone, I realized that working remotely is not all that fun. Not only you start feeling lonely but isolation also rusts your social skills. Back in February, DEXD team moved to a new office. We went from a hybrid schedule of seeing each other once every other week to sharing the space every single day from 9 to 5. Since many of us were relatively new to the company, lunch breaks were filled with extensive weather discussions and awkward staring at each other in silence.
That's when out of desperation I asked: "What do dogs say in your language?"
As a native Spanish-speaking person I always thought dogs say "wau" ("guau" in Spanish). But after starting to learn English I found out that English-speakers use "woof" to describe dog sound. This discovery made me curious, how come universal animal sounds are interpreted differently in each language?
Although this question should probably be intended to a linguist, something amazing happened when I inquired about the subject. I found out that in Turkish dogs say "hav hav," in Farsi "vak vak," in Russian "gav gav," and in Korean "meongmeong". However, the best unintended consequence of my question was that suddenly we were all engaged in a lively conversation about this silly topic, breaking the ice and allowing us to be more social.
This experience with my coworkers also made me think about how we interpret things differently depending on our backgrounds. Whether it's a fun conversation about animal sounds or a complex work subject, having various unique perspectives can be game-changing. The multicultural environment that we exist in, provides us with an extremely valuable opportunity to learn and exchange ideas, which is impossible in a different setting.
*For those who are still curious, I also discovered that roosters do not only say "kikiriki" as my Spanish-speaking mind thought, but in French, they say "cocorico," in Farsi, they say "kukuku," in Russian, they say "kukareku" and in Turkish they say "ü-ürü-üüü". Cats, however, seem to be the clearest in their diction, as in Spanish they say "Miau," in English "Meow," and in many languages, they have a similar "meow" sound.
Majid Abbasi
CG Tower
GTAA Landside Security Mitigation Signage and Wayfinding Project
GTAA Landside Security Mitigation Signage and Wayfinding Project
Client: GTAA Toronto Pearson
Prime Consultant: Arup Cananda Inc.
